ITS 2020 Explained episode 8: How to visualize music using upcycled & discarded material, by Rei Sato & Jumi Tanabe.

Rei Sato and Jumi Tanabe are a Japanese designer duo focused on recycling as much as possible, to develop new creativity from old materials.

They were selected for the accessories contest of ITS 2020 with their collection “Inside Out”

Rei and Jumi created a new form of communication by visualizing thoughts, memories and musical tastes from our brains. The brain is thus externalised as an ear monitor headpiece. Music preferences are hard to visualise. People have their own unique, original playlists only inside their brains. They might be influenced by their family, friends, by movies they have seen or books they have read. So they came up with the idea of developing and producing individual ear sets based & inspired by unique playlists, bespoke pieces carrying on the outside, visually, the playlists that can be listened on the inside. In doing so, they only use discarded, upcycled materials in an effort to recycle as much as possible and create new thoughts and expressions using old material. In a belief that the current mood of this world is the mix of old and new.

International Talent Support was launched in 2002 and throughout its history it has developed into the most highly recognized platform to showcase & support the strongest young talents on the planet. Most importantly, it created an ever-growing family supporting creativity, like branches on a tree growing in different directions, yet nurtured by the same roots. It has built an impressive Creative Archive, a unique collection tracing the history of fashion evolution. Many of the over 630 finalists were selected by top fashion brands where they now hold key positions, or have successfully developed their own lines.

Discover more about Rei and Jumi’s ITS 2020 collection:

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