Japanese born Seiran Tsuno was nothing short of a creative shock when she landed her application for ITS Contest in 2018. First of all, nobody would have expected a part-time fashion designer to come up with such a revolutionary idea while working as a psychiatric nurse

“No one seems to know exactly what their role is”, writes Emanuele Coccia in his opening text in the catalogue for EXPOSURE – The Power of Being Seen, from Harry Styles…

The winners of ITS Contest 2026 have been announced in Trieste. The ten emerging designers, aged between 22 and 33 and representing three continents, were chosen by an international jury drawn…

There is an art that operates largely out of sight, yet more than any other determines how fashion enters our lives and settles into the collective imagination. Rarely celebrated, often anonymous,…

The world feels increasingly divided. In 2025, we were reminded of a simple yet essential truth: creativity is born through encounter. It is through dialogue and shared work that ideas take…

The designers selected for the 2026 edition of ITS Contest are here, representing a new generation of emerging talents ready to shape the future of fashion. For them, fashion is a…

The Contest continues to prove itself as a privileged observatory, capable of spotting the great names of tomorrow. Matthieu Blazy and Demna are among the designers who, at ITS Contest, planted…

To date, 2025 at ITS Arcademy has been nothing short of extraordinary. Our museum, dedicated to contemporary fashion but deeply rooted in creativity in all its forms, has once again proved…

Ready to apply? Because this call is for you, and over 15,000 young designers like you have answered it in the last 23 years of our history, applying their creativity to…

“The most obvious and everyday boundary that fashion never ceases to cross is that between ordinary and extraordinary clothes. We can wear special clothes for ordinary occasions and vice versa. Their…