Justin Smith – The Heart

January 1st 1978
United Kingdom
own line: J SMITH ESQUIRE

(HE)ARTwork for the ARK

Justin was asked to develop an object, an artwork, that represents the spirit of Swatch and its commitment to supporting young creative talents (especially with the Swatch Art Peace Hotel). The “object” will remain in the Arcademy as a “founding stone” of this new project and as a memento of Swatch & ITS relationship. It will be at the heart of the new adventure, an emotional and emotion-generating piece.

Feel FREE. Follow your EMOTIONS. Work with your HEART. Create an artwork that becomes a statement of who you are ‑ and that includes the 4 pillars of Swatch language: COLOR ‑ TRANSPARENCY ‑ MOVEMENT ‑ LIGHTNESS. We ask your work to represent a strong emotion, to carry a positive message, to celebrate energy and creativity.

We expect your work to be a pulsing, lively, powerful, and fun! piece."

Building the Ark – Justin Smith

Known as the artist of the millinery world, Justin's designs are iconic, attracting numerous accolades and displayed in galleries around the world. Since his critically acclaimed 2007 RCA Masters show, his design, teaching and consultation skills have been in constant demand. Over 15 years, under his couture brand "J Smith Esquire", he has designed for screen, stage and projects requiring innovative fashion-forward creations.

While J Smith Esquire's bespoke work includes a distinguished portfolio of clients, Justin continues to push his brand globally and across many sectors, from art installations to fashion and film work. In 2017, Justin opened his shop in London's old millinery quarter of De Beauvoir Town.

His highly desirable artisanal work offers something unique to the wearer, while emphasising quality, sustainability and style.