Welcome to the ITS Contest 2025 Digital Catalogue

A compendium featuring the 10 talented designers you need to know now.

Explore the work of the emerging talents selected by our international Jury and discover their personal stories of creativity. Listen as they share, in their own words, the inspirations that drive their journeys and gain an insider’s view of their artistic processes in this snapshot of our creative zeitgeist.

A word from Barbara Franchin

A border automatically creates a division between two spaces, between what is inside and what is not. And it demands a decision - are you in or out?

“Borderless” is how we all should like to feel: when it comes to create, when it comes to love, when it comes to dare, when it comes to dream.

I am all in. When I first stepped into a tiny designer's atelier in the '90s, I saw borders disappear. I realised that, through creativity, I could leave the port of Trieste and travel to the limits of my imagination. It resonated deeply with me and led me to create ITS Contest, where crossing boundaries is not just encouraged — it’s essential.

What you discover when borders disappear is that the real solution lies in the palm of your hand. You can finally look at problems from all angles and address them with all the perspective you need. Isn’t this the very essence of creativity — a boundless, limitless space of possibilities?

This is something the ITS Contest 2025 selected designers know well, and we are incredibly proud to present a new generation of borderless talents.

Join us, join in.

Barbara Franchin
President, Fondazione ITS – Founder, ITS Contest

The Designers

a woman holding a sword in front of her face

Meret Olympia Salome Baer

Accessories designer

Switzerland
born 1996

ITS Fashion Film Award 2025

Zhuen Cai

Fashion designer

China
born 1999

ITS Creative Excellence Award 10x10x10

Rewarding Honours powered by OTB

Rewarding Honours powered by Camera Nazionale della Moda Italiana

a woman in a raincoat holding an umbrella

Mijoda Dajomi

Accessories designer

Germany

ITS Creative Excellence Award 10x10x10

Rewarding Honours powered by OTB

Naya El Ahdab

Fashion designer

France
born 2002

ITS Creative Excellence Award 10x10x10

Rewarding Honours powered by OTB

Rewarding Honours powered by WRÅD

Macy Grimshaw

Fashion designer

France
born 2001

ITS Creative Excellence Award 10x10x10

Rewarding Honours powered by OTB

Rewarding Honours powered by Swatch

ITS Special Mention powered by Fondazione Sozzani

a woman with blonde hair holding a round mirror

Cindy Zhaohan Li

Accessories designer

China
born 1998

ITS Creative Excellence Award 10x10x10

Rewarding Honours powered by OTB

Qianhan Liu

Fashion designer

China
born 1998

ITS Creative Excellence Award 10x10x10

Rewarding Honours powered by OTB

Maximilian Raynor

Fashion designer

United Kingdom
born 1998

ITS Creative Excellence Award 10x10x10

ITS Jury’s Rewarding Honours

Rewarding Honours powered by OTB

Gabrielle Szwarcenberg

Fashion designer

Belgium
born 2000

ITS Creative Excellence Award 10x10x10

Rewarding Honours powered by OTB

Rewarding Honours powered by Vogue Eyewear part of EssilorLuxottica

Patrick Taylor

Fashion designer

United Kingdom
born 1999

ITS Creative Excellence Award 10x10x10

Rewarding Honours powered by OTB

Rewarding Honours powered by Modateca Deanna

Rewarding Honours powered by Pitti Tutoring & Consulting

Yifan Yu

Fashion designer

China
born 1998

ITS Creative Excellence Award 10x10x10

Rewarding Honours powered by OTB

Rewarding Honours powered by Fondazione Ferragamo

The Edition

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