THE FUTURE. The concept of ITS 2015

18 February 2015

 

Every year our communication (as well as the ITS location during the finals in July) is permeated by a new concept we develop internally. Last year, some of you might remember, we stepped into the world of lucid dreaming. ITS 2015 takes us to THE FUTURE. What will the world be like, half a century from now. And what in 2 centuries? Will we be hanging around on flying cars? Will we be eternally young? Will we share our lives with human-looking robots?

The imaginary of the future is a theme full of images, myths, hopes and illusions that have always fascinated modern society, giving birth to fiction, movies, scientific research and so on. Now more than ever before, with an exponential progress of technology, we can almost grasp the future, to the point it blends with the present. But also the young creatives who take part in ITS 2015 are THE FUTURE: they represent new ideas, new concepts, new perspectives, and truly are THE FUTURE OF creative design.

Fabio Bressan, our amazing Creative Director, is responsible for coming up with the images you can see all over our website.
He has taken poetic license to exploit themes such as life extension, mind uploading, food printing, interplanetary travel, bio-robotic, cryogenics and so on.
We always include work from our past finalists in our concept images, which is also a great way for us to continue supporting and communicating their work. Each image is composed using high-quality, styled pictures created by our finalists (in collaboration of course with photographers, models, etc…) to present their collections.

We are presenting them all to you here, including the appropriate credits for each image. For a few of them we can even tell you something about how the image was developed.

Other articles:

Looking for either controversy, beauty, culture or symbolism, it is no mystery why fashion drives inspiration from religion. They are undeniably intertwined: religions and religious orders have dress codes and use…

Stepping into a museum space can often feel like everything’s stuck in time, frozen. As if it were a place where not much happens, other than cleaning and occasional moving of…

Assigned annually in London by the British Fashion Council, The Fashion Awards might seem like they’ve only existed since Craig Green won Designer of the Year in 2016. But the ceremony…

“Aitor Throup is an Argentinian-born British artist, designer and creative director.” This is the only sentence that sounds vaguely complete about what Aitor is. All attempts to pin down every aspect…

The Tokyo Midtown Award, established to support young artists and designers, is celebrating its 15th anniversary this year. The art competition accepted ideas for site-specific works for the iconic Tokyo Midtown…

A generation of talents developing touching narratives, dreaming of making the world a better place and celebrating the analog dimension of the printed book as a guardian of knowledge. One of…