Every year our communication (as well as the ITS location during the finals in July) is permeated by a new concept we develop internally. Last year, some of you might remember, we stepped into the world of lucid dreaming. ITS 2015 takes us to THE FUTURE. What will the world be like, half a century from now. And what in 2 centuries? Will we be hanging around on flying cars? Will we be eternally young? Will we share our lives with human-looking robots?
The imaginary of the future is a theme full of images, myths, hopes and illusions that have always fascinated modern society, giving birth to fiction, movies, scientific research and so on. Now more than ever before, with an exponential progress of technology, we can almost grasp the future, to the point it blends with the present. But also the young creatives who take part in ITS 2015 are THE FUTURE: they represent new ideas, new concepts, new perspectives, and truly are THE FUTURE OF creative design.
Fabio Bressan, our amazing Creative Director, is responsible for coming up with the images you can see all over our website.
He has taken poetic license to exploit themes such as life extension, mind uploading, food printing, interplanetary travel, bio-robotic, cryogenics and so on.
We always include work from our past finalists in our concept images, which is also a great way for us to continue supporting and communicating their work. Each image is composed using high-quality, styled pictures created by our finalists (in collaboration of course with photographers, models, etc…) to present their collections.
We are presenting them all to you here, including the appropriate credits for each image. For a few of them we can even tell you something about how the image was developed.
04 October, 2023
We were all born to create, and this manifests in infinite ways. Živa, a transdisciplinary researcher, blends science and art, with theories that question our perception of reality. This is the…
Exploring the Bounds of Limitation. An interview with former finalist Masha Lamzina about craft, freedom and developing one’s own artistic voice
25 August, 2023
“Masha Lamzina is an interdisciplinary artist working with textiles, installations and clothing, focusing on prints, stencilling and graphic patterns. Masha is also a fashion and textile designer, creating artisanal and unique…
One Collection, infinite stories: Trauma.
The elaboration of painful experiences through the lens of the ITS Arcademy collection.
03 August, 2023
This is something we’ve often seen over the past two decades in fashion designers who have entered the ITS competition. They embark on creative projects to cope with or process negative…
03 July, 2023
Fashion portfolios speak a language of their own. Their architecture and content can be driven by cultural and social markers as diverse as the nations of our planet. The level of…