THE FUTURE. The concept of ITS 2015

Every year our communication (as well as the ITS location during the finals in July) is permeated by a new concept we develop internally. Last year, some of you might remember, we stepped into the world of lucid dreaming. ITS 2015 takes us to THE FUTURE. What will the world be like, half a century from now. And what in 2 centuries? Will we be hanging around on flying cars? Will we be eternally young? Will we share our lives with human-looking robots?

The imaginary of the future is a theme full of images, myths, hopes and illusions that have always fascinated modern society, giving birth to fiction, movies, scientific research and so on. Now more than ever before, with an exponential progress of technology, we can almost grasp the future, to the point it blends with the present. But also the young creatives who take part in ITS 2015 are THE FUTURE: they represent new ideas, new concepts, new perspectives, and truly are THE FUTURE OF creative design.

Fabio Bressan, our amazing Creative Director, is responsible for coming up with the images you can see all over our website.
He has taken poetic license to exploit themes such as life extension, mind uploading, food printing, interplanetary travel, bio-robotic, cryogenics and so on.
We always include work from our past finalists in our concept images, which is also a great way for us to continue supporting and communicating their work. Each image is composed using high-quality, styled pictures created by our finalists (in collaboration of course with photographers, models, etc…) to present their collections.

We are presenting them all to you here, including the appropriate credits for each image. For a few of them we can even tell you something about how the image was developed.