ITS Time for Coffee. The Swatch – illycaffè collaboration revealed!

07 November 2018

 

Nobody knew there was a secret award waiting to be revealed on catwalk during the Awards Ceremony of ITS 2018. When Carlo Giordanetti, Swatch Creative Director, remained on stage following the announcement of the Swatch Award winner Sini-Pilvi Kiilunen and said “and now a surprise”, calling on stage illycaffè Art Director Carlo Bach, it was pretty clear that something unexpected was going on.

And indeed nobody had imagined that behind the scene Swatch and illycaffè had been working on a collaboration idea for a while, to be announced on the ITS stage. Not just a special project involving a finalist of ITS 2018, but a unique life experience for the winner of this unique prize.

We totally agree with what Carlo Bach said on stage: the name they came up with for this award – ITS Time for Coffee – is pretty amazing in itself and really sums up perfectly the connection between ITS and two brands which share a common interest in the art world.

A day to remember for Tolu Coker. Carlo & Carlo were blown away by her artwork project: “We love her vision. We love her skills. We love her story. We love her personality.” The ITS Time for Coffee Award will see her travel to Shanghai for a 3-month residency at the Swatch Art Peace Hotel in Shanghai to work on a watch & coffee cup idea. The Hotel artist residency is designed to bring together artists from around the world to experience a unique cultural environment dedicated to contemporary art in the extraordinary city of Shanghai. For 3 months Tolu will be living with artists and breathing art 24/7 and we can’t wait to see what her out-of-the-ordinary artistic craftsmanship will come up with. It will definitely result in a very unique watch concept and in a unique coffee cup.

Furthermore at ITS 2019, illycaffè and Swatch will present the “ITS Time for Coffee Lounge”: the watch and the coffee cups developed by Tolu will be premiered.

We’re just thrilled by possibilities we can provide for our finalists and this one makes no exception. Whenever we are responsible for a major breakthrough in the careers of talented young designers who deserve to be supported, our job is done. It really is as simple as that.

Other articles:

In the history of contemporary fashion, documented through the perspective of the ITS Arcademy Collection, there are designers who made history. Interestingly, it’s not always names that made it through to…

Looking for either controversy, beauty, culture or symbolism, it is no mystery why fashion drives inspiration from religion. They are undeniably intertwined: religions and religious orders have dress codes and use…

Stepping into a museum space can often feel like everything’s stuck in time, frozen. As if it were a place where not much happens, other than cleaning and occasional moving of…

Assigned annually in London by the British Fashion Council, The Fashion Awards might seem like they’ve only existed since Craig Green won Designer of the Year in 2016. But the ceremony…

“Aitor Throup is an Argentinian-born British artist, designer and creative director.” This is the only sentence that sounds vaguely complete about what Aitor is. All attempts to pin down every aspect…

The Tokyo Midtown Award, established to support young artists and designers, is celebrating its 15th anniversary this year. The art competition accepted ideas for site-specific works for the iconic Tokyo Midtown…