ITS Contest 2025

You can’t stop your mind from wandering - human imagination knows no limits. It explores freely, expanding and crossing boundaries, speaking no single language yet all at once. Embracing every culture, every idea, every vision. Making new ones.

Creativity has always been our domain, a universal land of perpetual motion and peace.
Now, more than ever, ITS Contest is BORDERLESS.

In 2025 ITS Contest finalists received financial support and joined a network of peers and industry experts that provided mentoring and career opportunities.

At the core of the ITS Contest experience lied a residency in Italy - an invaluable opportunity to learn new skills and make lifelong friendships at the crossroads of Europe.

A Word From Barbara Franchin

A border automatically creates a division between two spaces, between what is inside and what is not. And it demands a decision - are you in or out?

“Borderless” is how we all should like to feel: when it comes to create, when it comes to love, when it comes to dare, when it comes to dream.

I am all in. When I first stepped into a tiny designer's atelier in the '90s, I saw borders disappear. I realised that, through creativity, I could leave the port of Trieste and travel to the limits of my imagination. It resonated deeply with me and led me to create ITS Contest, where crossing boundaries is not just encouraged — it’s essential.

What you discover when borders disappear is that the real solution lies in the palm of your hand. You can finally look at problems from all angles and address them with all the perspective you need. Isn’t this the very essence of creativity — a boundless, limitless space of possibilities?

This is something the ITS Contest 2025 selected designers know well, and we are incredibly proud to present a new generation of borderless talents.

Join us, join in.

Barbara Franchin
President, Fondazione ITS – Founder, ITS Contest

The ITS Contest 2025 Residency

Discover how 10 visionary designers explored craftsmanship, innovation, and creativity in Friuli Venezia Giulia, from traditional Scarpetti shoes to groundbreaking workshops in ITS Arcademy.

Key element in the ITS Contest experience, ITS Residency offers up-and-coming designers a unique opportunity to develop new skills and build lasting relationships.

During their stay in Trieste, in the spaces of ITS Arcademy and in other iconic locations in Friuli Venezia Giulia such as the Villa Manin museum, the 10 selected designers took part in experimental workshops and discovered local craft techniques, such as those, hundreds of years old, related to the production of the traditional Scarpetti shoes, in a workshop organised jointly with the Michele Gortani Carnic Museum of Folk Arts in Tolmezzo.

In addition to practical learning, meetings with leaders and experts from the fashion industry, as well as with internationally renowned scientists and philosophers, were also planned.

ITS Residency was developed in cooperation with the Friuli Venezia Giulia Region, in the year of GO! 2025 Nova Gorica and Gorizia European Capital of Cross-border Culture. A strong signal of synergy of the territory in an important year for the whole region.

The Designers

a woman holding a sword in front of her face

Meret Olympia Salome Baer

Accessories designer

Switzerland
born 1996

ITS Fashion Film Award 2025

Zhuen Cai

Fashion designer

China
born 1999

ITS Creative Excellence Award 10x10x10
Rewarding Honours powered by OTB
Rewarding Honours powered by Camera Nazionale della Moda Italiana
ITS Public’s Choice Award

a woman in a raincoat holding an umbrella

Mijoda Dajomi

Accessories designer

Germany

ITS Creative Excellence Award 10x10x10
Rewarding Honours powered by OTB

Naya El Ahdab

Fashion designer

France
born 2002

ITS Creative Excellence Award 10x10x10
Rewarding Honours powered by OTB
Rewarding Honours powered by WRÅD

Macy Grimshaw

Fashion designer

France
born 2001

ITS Creative Excellence Award 10x10x10
Rewarding Honours powered by OTB
Rewarding Honours powered by Swatch
ITS Special Mention powered by Fondazione Sozzani

a woman with blonde hair holding a round mirror

Cindy Zhaohan Li

Accessories designer

China
born 1998

ITS Creative Excellence Award 10x10x10
Rewarding Honours powered by OTB

Qianhan Liu

Fashion designer

China
born 1998

ITS Creative Excellence Award 10x10x10
Rewarding Honours powered by OTB

Maximilian Raynor

Fashion designer

United Kingdom
born 1998

ITS Creative Excellence Award 10x10x10
ITS Jury’s Rewarding Honours
Rewarding Honours powered by OTB

Gabrielle Szwarcenberg

Fashion designer

Belgium
born 2000

ITS Creative Excellence Award 10x10x10
Rewarding Honours powered by OTB
Rewarding Honours powered by Vogue Eyewear part of EssilorLuxottica

Patrick Taylor

Fashion designer

United Kingdom
born 1999

ITS Creative Excellence Award 10x10x10
Rewarding Honours powered by OTB
Rewarding Honours powered by Modateca Deanna
Rewarding Honours powered by Pitti Tutoring & Consulting

Yifan Yu

Fashion designer

China
born 1998

ITS Creative Excellence Award 10x10x10
Rewarding Honours powered by OTB
Rewarding Honours powered by Fondazione Ferragamo

The Edition

Quotes

Statements from our partners and institutions highlighting their support and contribution to ITS Contest 2025.

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2025 Credits

A comprehensive listing of the contributors, staff, mentors, and partners who played a key role in the realization of ITS Contest 2025.

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Created & organized by

fondazione-its-its-contest-2025

Backed by

regione-fvg-its-contest-2025
go-25-its-contest-2025
io-sono-fvg-its-contest-2025

Partner

otb-its-contest-2025
swatch-its-contest-2025
vogue-eyewear-part-of-essilor-luxottica-its-contest-2025

In agreement with

cnmi-its-contest-2025
foondazione-ferragamo-its-contest-2025
fondazione-sozzani-its-contest-2025
modateca-deanna-its-contest-2025
pitti-tutoring-e-consulting-its-contest-2025
wrad-its-contest-2025

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