ITS 2020 Explained episode 11: Sustainable, ethical fashion depicting displacement, by Cameron Williams.

26 February 2021


Cameron Williams work has a radically sustainable approach charged with meaning as well as cultural and ethical value.

He was selected for the fashion contest of ITS 2020 with his collection “Nuba” and won the Vogue Talents Special Mention.

Cultivating the theory of conceptual reciprocation through culture, Cameron’s work explores modern day solutions using ideologies from cultural groups and traditions. The wrapping styles of the Nuba people from Sudan, Africa, allow the carriage of objects and people while fleeing violence from government forces, heavily inspiring this collection’s cutting. The sensitivities of this organic, frugal way of dressing is contrasted with harsh inorganic textures and style references from Cameron’s experience growing up in South London’s working class environment. This collection marries the stories of internal displacement to depict a vision of a future free from cultural, ideological and physical displacement in these two contexts.

International Talent Support was launched in 2002 and throughout its history it has developed into the most highly recognized platform to showcase & support the strongest young talents on the planet. Most importantly, it created an ever-growing family supporting creativity, like branches on a tree growing in different directions, yet nurtured by the same roots. It has built an impressive Creative Archive, a unique collection tracing the history of fashion evolution. Many of the over 630 finalists were selected by top fashion brands where they now hold key positions, or have successfully developed their own lines.

Discover more about Cameron Williams ITS 2020 collection

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