Dmytro Hontarenko

Dmytro searches new silhouettes by rethinking existing ones. He disassembles old shoes and creates something new by reworking the pieces. The idea is to build up a brand that turns old unsuitable shoes into custom design items, promoting sustainable development in fashion and tackling consumption culture in Ukraine. Dmytro compares the process of making such shoes to painting on canvas: when the elements are added on the go, the design can evolve along the way.