Dmytro Hontarenko

Born 22nd October 1994, Ukrainian

Concept video


Dmytro searches new silhouettes by rethinking existing ones. He disassembles old shoes and creates something new by reworking the pieces. The idea is to build up a brand that turns old unsuitable shoes into custom design items, promoting sustainable development in fashion and tackling consumption culture in Ukraine. Dmytro compares the process of making such shoes to painting on canvas: when the elements are added on the go, the design can evolve along the way.

ITS Footwear Award powered by Fondazione Ferragamo

€5,000 & the opportunity of an internship in the company’s creative dept., awarded by Fondazione Ferragamo to one of the footwear entries for ITS Contest.

Award Motivation

The 2022 ITS Fondazione Ferragamo Award goes to Dmytro Hontarenko who combined research, craftsmanship and attention to sustainability in his project, embracing the challenges of our present time not as obstacles but as incentives, with the spirit of the true creative, like Salvatore Ferragamo.

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