Hua Hui

Hua looks at the surreal lives of subaltern workers in assembly line factories, to focus our attention on a reality: when the proletariat’s value is exploited, their labour becomes a commodity and capitalism takes up unnecessary labour time to extract surplus value. Can a society based on this kind of exploitation still be considered civilized? From this assumpiton Hua created a utopian virtual world revolving around 3 symbolic characters: the Villain, exploiting and enslaving the Worker (his second character), and the Revolter, meant to free and awaken the workers. He looked at the elements defining these different characters and went into details as to what they look like and what they would wear in real life. Paying a tribute to countless iconic movies (from Chaplin’s Modern Times to The Matrix, The Last Samurai, Akira and the Hateful Eight) and driving inspiration from an entire pantheon of different characters symbolising revenge and freedom from oppression (Bruce Lee, native American indians, cowboys), Hua Hui’s digital fashion is a futuristic and surreal distillate born from a huge research archive of references.