RISE AND SHINE
The ten designers of ITS Contest 2026

Each edition renews the dialogue between young creatives and visitors through the Public’s Choice Award, which invites audiences to vote for the most inspiring project — a simple act of participation that transforms the visit into a shared experience, an authentic encounter between creator and observer.

“Like a seismograph tracing waves of creativity, our in-depth analysis of the submitted projects allows us to capture the minds of young designers and take a snapshot of their generation. This year, fashion becomes a laboratory of identity, where transformation replaces definition and the body becomes a political arena. A plurality of cultures intertwines local traditions and global sensibilities in a critical approach that asserts the freedom to express oneself while rejecting all forms of restriction and narrow-mindedness. The past remains a lesson we have yet to learn. Chaos becomes a method: craftsmanship, awareness, and multiplicity shape the language of a new generation.”

Barbara Franchin, President of Fondazione ITS and Founder of ITS Contest and ITS Arcademy

Ten voices, ten visions of the future expressed through fashion — in a dialogue with the public for ten months before becoming part of the ITS Arcademy Collection, a remarkable archive of over 15,000 pieces preserved for future generations thanks to the support of Generali.