Rue de Mauricette

technical description

Sheepskin coat with a wide rectangular structure at the front, resembling an advertising billboard, featuring a sublimation print. Fastened with paper buttons.

concept

This collection is a visual interpretation of the inexorable fading of memories, the heartbreaking experience of witnessing someone we know and love, affected by Alzheimer's, slip away. Designer Macy Grimshaw sourced her grandmother’s life, imprinted into an archive of film negatives, letters and clothes, with each look in the collection inspired by a specific garment. The ephemeral nature of memory is portrayed through the physical fragility and vulnerability of paper: each look represents a different point of view of the deterioration of paper. Macy’s hope was to create beauty from an unstoppable situation. Beauty for those who have witnessed loved ones slowly fade.