2020-johanna-parv-fashion-lotto
technical description

Zip-composable asymmetrical triacetate sport jacket with asymmetrical sleeves, a tennis racket rounded pocket, contrasting removable panels and a logo shoulder strap paired with a pair of lycra patchwork double cycle shorts with logo intarsia stripe and zipped pockets.

Size 1200x560x350mm, 1500 gr., 2020

concept

Johanna explored the idea of modules and transformability, creating a design that can be easily changed by combining the parts according to the taste of the wearer. This can hopefully encourage customers to buy fewer items of clothing, given the versatility. It allows to replace only the damaged parts rather than having to buy an entirely new garment since the modules are connected by invisible zips. The basic inspiration was the classic vintage Lotto shell suit and the jacket includes extra room on the back to cover up a sports bag or tennis racket bag. The shorts also feature storage space for tennis balls under the hem.

tags
Modular, Shell Suit, Tennis, Transformation, Versatility
year
2020
category
Fashion
object type
Jacket, Shorts, Trainers
historical summary

ITS Contest Application year: 2020
Application area: Lotto
Collection shortlisted as a Finalist
Winner of Lotto Sport Award

colors
Dark Blue, Grey, Purple, Red, White
materials
Leather, Lycra, Neoprene, Nylon, Rubber, Zip
note: this digital archive is a new project - work in progress. If you notice any inaccuracies please write to collection@itsweb.org.