Thethe action bag

technical description

Collection inspired by the deconstruction of '50s vintage leather handbags, reconstructed through the addition of details from second-hand upcycled backpacks. Crocodile pattern leather clutches hybridised with technical fabric shoulder straps finished with piping. Plastic buckles and gold metal closures for a more elegant functionality.

Size 340x285x200mm, 858 gr., 2020.

concept

Is femininity an image or an action? By observing the modern urban woman, constantly in motion, Johanna investigated the functionality of her accessories and how to remain elegant in the urban environment where everyone speeds around on vehicles towards their next destination. Drawn from her personal relationship with cycling and the city, she aimed at changing the perception of the female body and power by creating elegant bags for a new urban woman. 50s vintage handbags and second-hand backpacks are deconstructed, allowing the handbag to be worn comfortably on the shoulder or around the hips, leaving hands free to ride. A symbiosis between femininity and the power of the body, re-imagining the 1950s hyper feminine silhouette in fast-paced city environments, adding performance, sportswear and functionality.

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