technical description
Collarless and sleeveless long dark denim coat with a central zip, raw-cut hems, matching floating threads and a thread-embroidered lettering motif. Worn over a pair of oversized wide leg denim trousers with raw hems.
Size 1540x530x350mm, 3600 gr., 2014
concept
“He is a Decotora truck driver. He is constantly travelling. He is real and original. He is an outsider. He lives strong and his pride and masculinity show through the glitz of his truck.” Inspired by Decotora trucks and especially their drivers. "Decotora" is a combination of the words "decoration" and truck" and it identifies a Japanese phenomenon that could be easily summed up as a truck-focused "pimp my ride" with a very distinct aesthetic. Truck owners invest a lot of money and time to customise their vehicles with extravagant lights, chromed parts and extensions. These are also ordinary hard working truck drivers that deliver goods day in day out. A collection that combines Japanese sensuality with powerful Western masculinity.
tags
Decotora, Japanese Culture, Masculinity, Sensuality, Trucksyear
2014category
Fashionobject type
Coat, Jeans, Trainershistorical summary
ITS Contest Application year: 2014
Application area: Fashion
Collection shortlisted as a Finalist
Winner of Camera Nazionale della Moda Italiana Award