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technical description

Wedding dress in white parachute fabrics, neon plastic custom made face mask.

concept

An intimate portrayal into a progressive change in personality. Einav interpreted her transformation using the parachute as metaphor of choice. It expressed an evolution from the strict and realistic person to becoming a more easy-going, in love with the feeling of a limitless freedom. Materials therefore turned key to translate her conceptual vision into reality: leather, jersey, drill and nylon. In terms of colour white was a natural choice since it is often associated with dreams and fantasies, with a clean slate to start afresh. Communicating that sense of free her women want to identify with.

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