2002-einav-zucker-fashion-03
technical description

Viscose jersey top featuring tunnel constructions with elastiv cords inside, full leather pants with adjustable snaps. Fluorescent yellow perspex rigid bracelet, shaped with a square section and a central metal closure.

concept

An intimate portrayal into a progressive change in personality. Einav interpreted her transformation using the parachute as metaphor of choice. It expressed an evolution from the strict and realistic person to becoming a more easy-going, in love with the feeling of a limitless freedom. Materials therefore turned key to translate her conceptual vision into reality: leather, jersey, drill and nylon. In terms of colour white was a natural choice since it is often associated with dreams and fantasies, with a clean slate to start afresh. Communicating that sense of free her women want to identify with.

tags
Autobiographic, Dream, Evolution, Fantasy, Freedom, Intimacy, Life Stages, Parachute, Personality
year
2002
category
Fashion
object type
Blouse, Bracelet, Trousers
historical summary

ITS Contest Application year: 2002
Application area: Fashion
Collection shortlisted as a Finalist
Winner of Diesel Award

colors
Neon Yellow, Off-White
materials
Cotton, Elastic Thread, Leather, Metal, Perspex
note: this digital archive is a new project - work in progress. If you notice any inaccuracies please write to collection@itsweb.org.